ANIMATION DEVELOPMENT PROCESS

Traditional animation (also called cel animation or hand-drawn animation) was the process used for most animated films of the 20th century. Today, animators' drawings and the backgrounds are either scanned into or drawn directly into a computer system.

Pre-Production

Pre-production is most essential. In this step we work together closely with our clients to make sure our vision for the project aligns with expectations. Going through this process together with you will save a lot of time later on in the project. A good story and a strong style that communicate your ideas to the desired target audience will be the result of a thorough pre-production.

• Briefing/debriefing
• Concept
• Visual development
• Storyboard
• Moving Storyboard

Production

Is the copywriting done and the storyline finalized? Check. All the key moments are there? Check. The visual style has been approved? Double Check. In the production  phase we do the hard work and bring the concept to life. Together with you we plan meetings to show the development of the animation to ensure we are moving in the right direction.

• 2D animation
• Outlines
• Coloring
• Layout
• Backgrounds

Post production

The animation together with the music, audio effects and the final voice over brings the video to life. Combined with a last color correction pass to bring the final layer of polish to your movie the animation is ready for release.

• Editing
• Compositing
• Sound   

Traditional animation vs Computer Animation

Traditional animation (or classical animation, cel animation or hand drawn animation) is an animation technique in which each frame is drawn by hand on a physical medium. The technique was the dominant form of animation in cinema until the advent of computer animation.